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I approach Web site design and construction from the perspective of a product manager of Internet-based software and 30 years practical business experience.

  • Good Web design is not so much a question of hot technology as of effective marketing and utility
  • Far more important is content, navigation, layout, and accessibility
  • The most useful sites are those in which technology is not the centerpiece but supports key business requirements
  • Similarly, visual elements should be engaging but derive from the site's content and support your brand.

I build a Web site as I would a new product:

  • Practical business needs drive requirements for content and design
  • Required functionality drives technology employed
  • Marketing basics guide the entire effort

Tucker Hood        1 East High Street, Dartmouth, MA 02748        508.999.6552