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Marketing Basics

Use basic marketing principles to guide site content, structure, and technology. Never lose focus on six basic questions:

  • What do you do?
  • Whom is it for?
  • What problems do you solve?
  • What makes you different?
  • What explicit messages do you want to convey?
  • What other impressions do you want visitors to leave with?

Tucker Hood        1 East High Street, Dartmouth, MA 02748        508.999.6552        dth@dthood.com