Here are some important general considerations in building a Web site:
- How will the site support your day-to-day operations?
- How will it leverage your business into new areas?
- Who will use it?
- What will they use it for?
- What role will social media play?
- To what degree do you want to assume ongoing management of your site?
- Who will do it?
- What is their level of skill and sophistication?